Press release: Location & Tango
Place & Tango, the quality pet health and fitness and wellness brand name, a short while ago announced a combined $51.75 million in funding after raising a $38.5 million Sequence B and $13.25 million Sequence A, led by Valor Equity Companions. Location & Tango is using this cash to progress exploration & improvement, broaden its merchandise providing and introduce new recipes to make healthier pet foods products accessible to all households. The subscription-centered assistance grew by over 250% in 2021 and has delivered in excess of 15 million foods to pet mom and dad throughout the country because its start in 2018, in equally its new and revolutionary “fresh dry” solution formats.
Given that the get started of the pandemic, one particular in 5 American households adopted a cat or canine, totaling 23 million new pet mom and dad. With the boom of new pet adoptions, the American Pet Goods Association (APPA) reported a 9.7 p.c increase in pet food stuff and treat gross sales, which accounted for 40 % of complete pet care sales in the U.S.
“We basically feel that well being & wellness for animals is a ideal, not a luxurious. Our mission is to direct the sector in innovation by constructing a platform of solutions, products and services and group information that fulfill the needs of pets and their mother and father nationwide,” mentioned Russell Breuer, Founder and CEO. “Our partnership with Valor has been pivotal as we have scaled our workforce, offer chain and functions to assistance rapid progress.”
Soon after properly launching two types of their category-major “fresh dry” products, UnKibble, in 2020, Spot & Tango will be adding a new grain-totally free Cod & Salmon recipe to accommodate additional pet dogs with sensitive stomachs. All of Location & Tango’s recipes are formulated by animal nutritionists, contain only contemporary, significant-high quality, whole ingredients, and exclude the synthetic additives commonly identified in kibble. Solutions are minimally processed, cooked at low warmth, and personalised to ensure dogs obtain the appropriate total of nourishment per meal.
“Spot & Tango is creating a manufacturer that fulfills rising buyer choices for pet wellness & wellness, ease and personalization. The business is a pioneer in new products development, creating answers that solve true difficulties for pet mothers and fathers,” mentioned Jon Shulkin, Lover and Co-President of Valor Fairness Associates. “We are thrilled to husband or wife with the Spot & Tango group at this important inflection place, as they develop their portfolio and build out the provide chain to deal with the demands of canines and buyers throughout the country.”
Spot & Tango supports shelters and rescues by a new application launched in 2022 that donates large good quality meals to pet dogs waiting around for adoption. The application eases the price tag load of food stuff to foster and adoptive pet mom and dad while furnishing peace of brain and accessibility to leading nutrition.
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