April 29, 2026

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I Try Stuff | Enamel: ‘I’ve hardly ever been to a dentist like this before in my life’

I Try Stuff | Enamel: ‘I’ve hardly ever been to a dentist like this before in my life’

News24’s way of life editor, Herman Eloff, has a concern of going to the dentist. When he will get an invite to go to a luxurious clinic in Cape Town, he approaches it with trepidation and a healthy dose of scepticism. Will he make it into the huge chair? This is portion of a collection of article content titled ‘I Try Things‘. 


“The initially point I inform my people is that the only way we are heading to have a great relationship is if we belief each individual other. It goes equally techniques. I will need to have faith in you, and you need to have to trust me 100%,” Dr Mark Bowes suggests.

You would be forgiven for considering I could be speaking to my psychologist. But which is not the case.

Dr Bowes is a dentist and a quite good a person at that.

Fact is, likely to the dentist is suitable at the base of my to-do list, with renewing my driver’s license and cleaning the filter of my washing equipment. I only do it if I really, really have to.

When Enamel Clinic in Cape Town invited me to their dental apply for an unbiased evaluate, I clarified that I would not get in the chair. I would be keen to notice, check with inquiries, and snoop all-around.

I have a heritage of uncomfortable dentist visits and do not motivation to relive that.

Based mostly in the upmarket neighbourhood of De Waterkant, I understood it would be fancy, but I was hardly ever ready for how grand it would be. The room has a new, vibrant, fashionable style and design with a mild eco-friendly pop of color combined with sparkling white and all-natural wood tones.

Walking in, my initial imagined was not “dentist”. It experienced a “spa” feeling and smelled like a person too.

I afterwards discovered that the zesty fragrance was completely developed for Enamel Clinic. Two of your primary senses are quickly activated by just walking in by the entrance doorway. The pristine white shouts hygiene and the scent reminds of cleanliness.

Enamel Clinic

The entrance to Enamel Clinic. (Photo: Equipped)

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Enamel is quite considerably a one particular-prevent dental shop, if I could phone it that. You can get every thing completed from standard dentistry, cosmetic dentistry, implant dentistry, Invisalign or aligner treatment, oral cleanliness, endodontics (centered on dental pulp), and periodontics (focused on the gum).

The observe is named Enamel due to the fact that’s the most significant matter in dentistry. The entire outer layer of a tooth is enamel. Enamel shields the tooth if it is intact, a healthy set of enamel is certain.

The waiting around spot reminds me of a health café with a very long bench curling together the wall. There are also tables and chairs in which people can wait. There are at the moment 13 crew customers committed to dental treatment at the follow.

Enamel was founded by principal associates and directors Dr Bowes and Prof Howard Gluckman.

“We’ve now been open for two many years. We signed our lease six months into the pandemic. We were being so confident that we experienced the appropriate notion that the pandemic was not going to discourage us from comprehending and building a clinic that truly experienced the skill to take care of all our clients in one particular location,” Dr Bowes points out how a dental practice opened during the pandemic would switch into the futuristic haven, it is these days.

Dr Bowes and Prof Howard Gluckman

Dr Mark Bowes and Prof Howard Gluckman. (Photograph: Supplied)

I sit down with Dr Bowes in his place of work in comfy lounge chairs by the window. The Mother Metropolis delivers a beautiful backdrop by means of the massive glass home windows, and the Television mounted on the wall is rebroadcasting a rugby match. If it was not for the outsized eco-friendly orthodontic chair to my right with its glowing halo, you would have believed we have been sitting in a rooftop penthouse.

I express my uncertainties, fears, and issues about going to a dentist and reveal that I loathe my smile. I hardly ever like showing my teeth in photos.

In his 42 yrs as a dentist, Dr Bowes has found and heard it all, and he is received the art of dentistry down to a science. He right away addresses my insecurities, “I think two matters stand out for me below. The to start with is that, at some point, you in all probability had a horrible encounter. An individual didn’t deal with you in a way that created them come to feel beneficial about dentists. Next, dentists are negative at speaking, conversing, and describing items. Telling folks what is going to come about and becoming truthful.”

“When we have faith in every other, then you will like dentists. Okay, probably not appreciate dentists, but you may have zero panic about going for walks in by that door. You may really feel wholly relaxed. Of training course, you would somewhat lie on the beach, but at some stage, with any luck , as very little as possible, you will have to get anything carried out. My career is to be certain you have as tiny dentistry as doable, but if you have to have a thing, you can find no tension.”

Putting on a navy-blue uniform and trendy white sneakers, Dr Bowes talks me as a result of my likely problem spots and treatment methods.

The dental marketplace has evolved promptly, and people can be treated much far more sophisticatedly. Dentistry is now driven by tech and AI.

“A lot of of our scanning computer software is completely driven by AI and helping us make conclusions. I can show you some of the things that we’ve accomplished. All the things is digital. Anything is 3D. Every thing is planned on computers.”

Not only do dentists realize the relevance of believe in and conversation with their patients, but the technologies close to the industry has advanced so much that all the things can be done on line in just minutes.

“When you walk out that doorway, I want you to imagine, ‘Wow, that was so easy,'” Dr Bowes claims with a smile.

And just like that, with no anxiety or hesitation, I acquire a seat in the big eco-friendly chair.

Dr Mark Bowes

Dr Mark Bowes. (Image: Provided)

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Far more about Dr Mark Bowes

Dr Mark Bowes runs a personal Exercise in Cape City, which is minimal to Aesthetic and Elaborate Restorative Dentistry. Even though working towards in London for 23 many years, he was a member of the British Academy of Aesthetic Dentistry. 

Dr Bowes has been a Fellow of the Global Congress of Oral Implantologists due to the fact 1997, and is a speaker for ITI. In 2010 he established the South African Academy of Aesthetic Dentistry for which he is now Past President.

He was the Congress President for the Entire world International Federation of Esthetic Dentistry (IFED) held in Cape City in 2015. In 2018 he founded the Digital Dentistry Society of South Africa for which he is President .

He is also the Scientific chairman for SADA (South African Dental Affiliation) 2019/20.

(Source: The World wide Summits Institute – GSI)

Information24 was invited to go to and evaluation The Enamel Clinic independently. Pursuing the go to, the writer of this write-up resolved to proceed visiting the observe for their have personal dental journey, which they are funding by themselves.