“GoodFriend is reworking the way pet mothers and fathers come across and guide services with pet treatment gurus,” says normal manager Amy Nichols.
GoodFriend, a new online system the place pet treatment industry experts can promote their small business, discover new prospects, and easily e book appointments on-line, was made by pet treatment specialists at Kinship, a division of the Mars Corporation.
“It’s the solitary resource pet treatment professionals need to easily hook up with pet parents,” adds Nichols. “Pet mother and father, on the other hand, use GoodFriend to connect with vetted pros who will treatment about their pet as substantially as they do.”
It is an impressive idea—and Nichols is no stranger to progressive strategies. She founded Dogtopia, a very first-of-its-kind worldwide dog daycare enterprise. When dog daycares are at present a booming business enterprise, when Nichols began her corporation in 2002, the thought was inventive, progressive and loaded a massive will need in the pet field. She’s now making use of her pet treatment marketplace experience to guide the GoodFriend staff, and better link pet parents and pet treatment execs. Here’s how.
Can you reveal how GoodFriend supports pet treatment vendors?
Nicely, I vividly recall how challenging it was when I to start with started off Dogtopia. In addition to the challenges of obtaining a area, there are so quite a few important specifics about the create-out of your space, basic safety protocols and processes, deciding on the correct gear, and selecting the very best workforce. 1 difficult job that GoodFriend can consider off your plate is internet marketing your business and booking consumers. And not just new purchasers, but also getting your group off the telephone so they can focus on pet treatment, not investing several hours each week managing a jigsaw puzzle of a calendar. GoodFriend’s intention is to be a reliable and indispensable ally to pet mothers and fathers, and a trusted and relentless advocate for pet treatment professionals.
What significant factors does GoodFriend have in keep for 2022 and past?
We have massive options for our formal shopper launch and roll-out of companies and marketing by way of major metro places across the U.S. We will be screening, understanding and bettering as we go, and we glimpse forward to acquiring both equally a team of GoodFriend Ambassadors created up of pet care experts, as effectively as regularly surveying and internet hosting pet care professional emphasis groups. We want to make this the ideal experience feasible and the most effective way to do that is by operating together. Retain an eye out for specific features and options to sign up for us together this journey.
How will GoodFriend produce on its manufacturer assure to pet care professionals?
GoodFriend will present pet treatment professionals with an unparalleled digital presence, and a means to efficiently and efficiently hook up to new consumers. We’ll assistance them optimize their functions, enable them scale their business, and let them to aim on what they enjoy to do most.
We’re also hyper-concentrated on growing and retaining a neighborhood for our pros—we want to acknowledge and rejoice them, aid networking, and make possibilities for personal/expert advancement. It is in no way been finished just before, and GoodFriend has the right crew to construct this, to the gain of both equally pet care execs and pet dad and mom.
How is GoodFriend leveraging shopper insights to tell their pet treatment pro enterprise?
We know that virtually all Millennials (97%) study on the internet critiques right before picking out a enterprise, however most pet enterprises really feel that on line assessments are normally the bane of their existence. Four out of 5 Millennial pet parents want an all-in-a person answer for pet providers, nevertheless, to day, no platform arrives near to assembly individuals requirements. Finally, giving up to date vaccinations wastes both of those pet father or mother and pet care pro time chasing down fundamental professional medical information. We established out to address all a few of these worries with GoodFriend.
What is GoodFriend’s strategy to arrive at and have interaction the Millennial sector?
We have completed our exploration, and we’re going to go over and above scheduling and payment to generate a dependable digital experience and pet care group that can only be identified at GoodFriend. We’re delivering on pet dad or mum centricity by using a a single-cease vertical hub for pet dad and mom and we’ve just hired a new chief brand officer, Spencer Baim, the former chief strategic officer of VICE Media, to lead the way on creating a unforgettable, one of a kind and ground breaking practical experience.
Is there everything else you want Pet Business viewers to know about GoodFriend?
We have a passionate workforce of entrepreneurs, pet treatment gurus, tech gurus, and style and design trendsetters—all operating together to build the final platform connecting pet mom and dad in require with their excellent pet treatment skilled.
Intrigued in understanding additional about GoodFriend? E-mail [email protected] to get in contact with us.