Condition Attorney Common Maura Healey is suing a dental chain with South Shore areas for allegedly deceiving people and dishonest them out of their money.
In a statement, Healey said Aspen Dental, which has hundreds of franchises across the U.S. and several on the South Shore, together with Quincy, utilized “bait-and-switch advertising strategies” that promised no cost services that clients had been afterwards billed for.
“Aspen Dental took edge of susceptible individuals in want of dental treatment and applied deceptive advertising and marketing to lure them into their offices less than wrong pretenses,” Healey claimed. “We’re suing this business for violating both equally point out law and its earlier claims not to interact in exactly these unlawful tactics, and we’re searching for restitution for people harmed by this misconduct.”
In addition to Quincy, Aspen has places in Hingham, Hanover, Plymouth, Brockton and Higher Boston.
Healey’s office submitted the complaint and displays, which had been more than 100 web pages long, in Suffolk County Superior Court docket on Thursday. The grievance alleges Aspen violated state shopper defense legislation and a settlement the enterprise manufactured in 2014 with the legal professional general’s office environment.
Healey said Aspen billed shoppers for appointments immediately after telling them original appointments would be totally free. She claimed the exercise took benefit of prospects with emergencies. She said the organization advertised “no concealed expenses” but had challenging billing structures.
The organization also allegedly took edge of reduced-earnings patients by marketing that it took “all insurance,” but Healy mentioned it failed to take MassHealth, the state’s well being insurance coverage which incorporates Medicaid, covering low-revenue folks.
Steve Nolan, the senior vice president of communications for Aspen Dental, pushed back again versus the allegations and reported Healey’s lawsuit was “developed to grab headlines.” The corporation strategies to battle the case.
“Sadly, the Massachusetts attorney normal has introduced a lawsuit centered on overblown rhetoric which is inconsistent with its have steps,” Nolan stated in an electronic mail. “The lawyer common is relying on previous data collected throughout the class of an investigation which is now lasted for more than 5 several years. They check out to make up in seem and fury what the prices absence in merit.”
Nolan said the enterprise has labored with Healey’s office from the starting of its investigation and that “most, if not all of the issues elevated by the (attorney general’s) office that we’ve regarded about were tackled extended ago, irrespective of whether we agreed with them or not.”
Aspen Dental is headquartered in Syracuse, New York.
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